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mima’s rating as a top attraction rises

18 January 2016

Middlesbrough Institute of Modern Art (mima) has been acknowledged by VisitEngland as a top quality attraction achieving an enjoyable and memorable visitor experience.

mima has been awarded 85% overall quality assessment by VisitEngland under its Visitor Attraction Quality Scheme 2015 after being evaluated on a range of elements including attractions, cleanliness and retail.

This year’s score is a positive 2% overall increase from the previous year, and reflects the first stage in the change of ownership from the local authority to Teesside University. mima achieved high praise in all areas with particular strengths in cleanliness, staffing and retail.

mima Director, Alistair Hudson said, “We are very pleased with the latest results and I would like to thank the team for all their hard work. 2015 was a big year of change, and one that has seen us evolving as part of a new vision as a ‘useful museum’, working closely with its communities. We take feedback like this as evidence that we are succeeding in our efforts to make mima a reputable visitor attraction and a valued resource for the people who live and work in the region.

“It’s also great to see notably positive comments regarding our programme which highlight our varied and thought provoking content. For instance, the Localism exhibition, presenting a history of Teesside that has been created by public contributions, which has seen a much wider range of people, spending more time in the galleries. VisitEngland have also highlighted our work with the local communities, something which will be ever more central to our programme as we move into 2016.”

Alistair is moving away from a focus on just exhibitions. Instead, he and the team are creating the next chapter in mima’s history with the concept of the ‘Museum 3.0’, an institution made by its users contributing to the programmes of activity.

“mima is representing the changing face of art galleries and museums, with learning at the heart of its work. Art plays a part in everything we do, from the food we eat and the clothes we wear to the way we design our cities. As such we want mima to be embedded in the social, economic and political life of the region,” Alistair added.

To find out more about Alistair’s new vision for mima, visit http://www.visitmima.com/about/vision-for-2015-2018/

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